Yehu Microfinance Services Ltd (YMSL) provides a unique entity in the provision of financial services to the low segment of the market. It predominantly focuses on the rural poor of Kenya through an adapted Grameen group lending model. This model has seen it rapidly grow in the Coastal Region of Kenya in the last 15 years and it has now successfully replicated the model in Eastern Region of Kenya with over 35,000 clients largely women and the youth, served through 12 Branch outlets.

The success story of YMSL has been driven by a strong social mission as envisioned by its founders who strongly believe in a better world for all. The humble beginnings of the socio- economically marginalized can be transformed into a sustainable livelihood if given access to customized financial services that are affordable, transparent and sensitive to the vulnerabilities that constantly face the Kenyan rural clientele.


To become the preferred MFI in Kenya, that responsibly provides innovative and sustainable financial solutions to socio-economically marginalized rural entrepreneurs.


Empower rural marginalized entrepreneurs socially and economically through enhanced accessibility to innovative, affordable and sustainable financial solutions that are environmentally friendly.


To provide opportunity to improve livelihoods through the provision of responsible and sustainable innovative financial solutions.